You are the Chief Executive Officer of the automobile maker, NISSAN UK:

(1) Identify and discuss the major trends in the general environment that impact on the company’s profitability. (25 marks) (2) Examine the sources of information you would use to monitor trends in the environment as CEO of Nissan UK. (20 marks) (3) Critically evaluate how Porter’s Five forces are influencing the competitive landscape in the UK car industry. (35 marks)

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