Strategy, Organization, and Opportunity Assessment

• Choose a company within Saudi Arabia and assess its readiness to internationalize. Do not utilize companies that already have an international presence, though can currently have a regional presence. • Explain the methods you would use to estimate industry market potential as well as any data sources you might use for sampling. • Each above bullet should be a separate header. • Start with an introduction and end with recommendation and conclusion. • Support your analysis by referencing and citing at least four scholarly sources in addition to the attached course material concepts and principles “Chapters 11 and 12 in International Business: The New Realities”.

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