Principles of Strategy | PESTLE & Porter five analysis

AB InBev is a multinational drink and brewing company based in Leuven, Belgium (https://www.ab-inbev.com/). The company wants to develop its non-alcoholic beer markets. (https://www.foodbev.com/news/ab-inbev-predicts-surge-low-no-alcohol-beer-sales/). To assist the company develop their market in UK, you need to carry out for the UK non-alcohol beer market: 1. A PESTEL analysis 2. Porter’s five forces analysis As part of the analysis, you will critically discuss and evaluate your findings and provide suitable recommendations in the conclusion section. The word count is 2,500 words (+/- 10%).

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