Most medical groups have historically relied on a primary care physician for referrals. At a recent society meeting,

Answer the question below: Can be 1-2 paragraphs as long as question is answered thoroughly.

Most medical groups have historically relied on a primary care physician for referrals. At a recent society meeting, the senior partner returned with a renewed perspective in terms of looking at the customer base of referrers. “We need to develop relationships with these practices rather than view them as individual transactions when they send us a patient.” How might this perspective shift the strategy of the group?

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