Global Market Opportunity in the Olive Oil Industry: The Case of Baser Food

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Global Market Opportunity in the Olive Oil Industry: The Case of Baser Food

Prepare an analysis and management pitch-presentation report of a maximum of 12 slides for one of the following two cases. Global market opportunity in the olive oil industry: The case of Baser Food, written by: Sriram/Bilgin (2003), NACRA, provided by: www.thecasecentre.org (reference no. NAC2226). Assignment: – What are Baser’s strengths and weaknesses in the global packaged olive oil business? -Analyze the Turkish domestic market; should Baser concentrate on this market or should it emphasize global expansion? -If the company decides to focus on global markets, which market should it concentrate on and why?

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Global Market Opportunity in the Olive Oil Industry: The Case of Baser Food

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