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Corporate executive’s summary

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Corporate executives usually have little time to read information and as a result need direction where to focus their attention in order to optimize their time. That is why executive summaries are so important. The executive can then go to the relevant section of the report for more detail. 

The reader of the summary is usually not interested in the technical details of a project, but is instead interested in costs, marketing, productivity, or efficiency. When preparing the summary, remember that summaries are written literally for executives who most likely do not have the time to read the original document. It is therefore important that the executive summary:

  • Covers the main points in the report
  • Provides a conclusion and/or makes a recommendation

It is essential that the executive summary be accurate, because decisions could be made based on the summary by people who have not read the original document. 

One method of providing the executive summary is by presenting an overview of a report. No matter how extensive the research or accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner. 

Prepare an executive summary presentation of your report. Your executive summary should summarize the final project so it could be presented to the board of your selected company (Starbucks, Inc). Use this Guide to Writing an Effective Executive Summary as a resource to prepare your content and message for your presentation. 

For the purposes of this assignment, the presentation should contain at least 10 slides, including references. Consider and apply the following principles of an effective presentation:

  • You may utilize a product such as Microsoft’s PowerPoint, Adobe CaptivatePrezi, or Google Presentation to create your presentations.
  • There are various template designs that you can find on the internet for your presentation. However, first consider your presentation from the perspective of your audience prior to selecting a specific style. Distracting backgrounds, large blocks of text, all uppercase fonts, elaborate font styles, grammatical errors, and misspellings are distracting. Be consistent with the style of text, bullets, and sub-points in order to support a powerful presentation that allows your content to be the focus.
  • Each slide should include your key point(s). Do not place large blocks of text on the visual. Your presentation is not a means of presenting a short paper. In an actual presentation, you would not read from your slides but rather use them as prompts.
  • Any notes or narration you would use in delivering this presentation to a group should be listed in the notes section of the slide.
  • References should be listed at the bottom of the slide in slightly smaller text.
  • Use clip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
  • Be mindful of the intended audience and seek to assess the presentation’s effectiveness by gauging audience comprehension (when possible).

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