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Choose 3 of the following integrated communication (or promotion) elements and explain in detail how your retailer

Description

Choose 3 of the following integrated communication (or promotion) elements and explain in detail how your retailer

  • Choose 3 of the following integrated communication (or promotion) elements and explain in detail how your retailer uses them as part of their communication
    • Online Media (websites, e-mail)
    • Mobile Marketing
    • Social Media
    • Mass Media Advertising
    • Sales Promtions
    • In-Store Marketing/Design Elements
    • Personal Selling
    • Public Relations
  • Do the 3 elements you chose above send a consistent brand image to customers? Why or why not? Use examples to compare and contrast the brand image shown in each element to support your answer.

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