BMIT5103 Literature review on digital social media. You are expected to provide descriptive

1. Literature review on digital social media. You are expected to provide descriptive statistical data in your write up. You are encouraged to support your data using infographics (graphic representation of data).

2. Analyse and discuss two other online retailers. Focus on their digital social media practices.

3.
a) Select a well-known online or a click-and-brick retailer and provide a description of the organisation.

b) Analyse the digital social media practices carried out by the selected organisation. Based on your analysis, provide improvements by referring to the 2 organisations in part 2 above.

c) Propose additional digital social media practices which can further enhance the selected retailer’s social media practices.

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