Corporate executives usually have little time to read information and as a result need direction where to focus their attention in order to optimize their time. That is why executive summaries are so important. The executive can then go to the relevant section of the report for more detail.
The reader of the summary is usually not interested in the technical details of a project, but is instead interested in costs, marketing, productivity, or efficiency. When preparing the summary, remember that summaries are written literally for executives who most likely do not have the time to read the original document. It is therefore important that the executive summary:
It is essential that the executive summary be accurate, because decisions could be made based on the summary by people who have not read the original document.
One method of providing the executive summary is by presenting an overview of a report. No matter how extensive the research or accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.
Prepare an executive summary presentation of your report. Your executive summary should summarize the final project so it could be presented to the board of your selected company (Starbucks, Inc). Use this Guide to Writing an Effective Executive Summary as a resource to prepare your content and message for your presentation.
For the purposes of this assignment, the presentation should contain at least 10 slides, including references. Consider and apply the following principles of an effective presentation: